On 1 January 2008, TV3 began testing digital transmission. However they chose a different system, DMB-T/H, instead of the DVB-T system other Thai channels uses. As such, viewers already owning a DVB-T receiver cannot pick up TV3’s digital signal. The government has since moved to support both systems. TV3 is moving to DVB-T system in late 2013 as one of 48 channels available. However, DMB-T receivers remain scarce in Thailand.
Ever since its launch, TV3 has been the second leading television station in Thailand, the second highest audience share ever achieved by a Thai television station. In terms of advertising revenue, the company retains its leadership position and continues to produce strong revenue growth from advertisements. TV3 continues to upgrade its equipment for production and transmission, and its employees receive continuous exposure and training in television production. This has enabled TV3 to remain as the premier private commercial broadcaster.
Link: CH3 Live